SMS Marketing
No one has a crystal ball on what is next but what we do know is that the consumer’s relationship with mobile phones isn’t going away.
The screen time data is that consumers are going up and up and up. Did you know that smart phone users currently spend spend 4:30 hours per day on those devices, according to productivity software company RescueTime, which estimates average phone usage to be 3:15 minutes per day!
Text messaging is the most widely used communication channel available today.
With a 99% open rate for all text messages sent, it’s not a big surprise that businesses are turning to text messaging campaigns as part of their overall marketing mix.
Using SMS Marketing to create, send and automate has shown an up to 30X ROI across industries on average!
Below are some examples of text messages BIOHM sent as followup to emails.
How does SMS compare to other open rates?
Text messages have significantly higher open and read rates than email or social media. Not only is text messaging more popular than other channels, 99% of text messages are opened and read within the first 90 seconds of receiving them.
In comparison, only a third of emails are opened, and merely 0.07% of Twitter and Facebook posts reach their intended audiences.
How SMS can work
• Short code
• Keyword to subscribe
• Call to action
• Personalization and targeting.
• Automated
• Trackable, shortened web link.