Automated Flows
Email automation is when you set up email campaigns to be sent either based on a trigger or an elapsed period of time.
For example, when a customer first signs up for your newsletter or creates an account on your store, you know you have to send a welcome email.
Common Practices in Automation
- Welcome flow when a customer shares email
- Newsletter or recipe flows to customers that have expressed interest in that type of information
- Post purchase flows – from time to reorder to please review our product
BIOHM had great success in post-purchase flows, engineered to automatically trigger within Klaviyo, that served as ‘a time to reorder’ reminder.
