E-mail Marketing Pillars: Part One

Posted on by scole

At the core of any e-mail marketing plan, we recommend four pillars for success. Content calendar E-mail list growth List engagement Automation /flows

  1. Content calendar
  2. E-mail list growth
  3. List engagement
  4. Automation /flows

Keys To Growth

The keys our 3X growth over ten months was developing a content calendar, focusing on email list growth, engaging our subscribers and developing automated flows. 

It’s true. Content really is king. 

What is a content calendar?

It’s a tool for planning, scheduling, and organizing your content and delivery dates to keep your strategy on track.

  • Plan the email content ahead of time.
  • Provide client/team visibility into email strategy and execution.
  • Help track your sends and hit deadlines.