When the COVID-19 virus began to make the news, we realized that BIOHM had a potentially great story to tell about their immunity product – a supplement that combined both a probiotic and vitamin C. Below are Facebook advertising examples of this campaign.
First things first …
We needed product images and some sort of additional thumb-stopped content to get our message out.
We created additional flat-lay images for our Facebook Carousel Ads, to visually show that there was Vitamin C in the product.
Images like these were ideal for use in carousel-type ads, to test out various messages and images as the campaigns matured.
After A/B testing and various messaging, copy featuring the one-two punch to your immunity health performed very well. Below is one of the final versions of the ad.
This campaign was so successful that it led to BIOHM selling out of the Immunity Product!
To further the sales and marketing efforts as the campaign matured, we also created various limited-time sales and supported it with Facebook ads, organic posts and IG stories assets.
