We created a campaign to launch immediately after Christmas, to tie into the New Year’s Resolution, called New Year. New Gut..
The concept was to combine two special offers on BIOHM’s gut test kit and a 30-day supply of their most-popular products, designed to show consumers what was going on in their gut’s microbiome – with an at-home gut test kit – and products rebalance their gut.
Marketing efforts for this included Facebook promotion, on-site promotions, e-mail marketing and organic social media posts
Product Images:
Because of limited time and budget, we used flat-lay stock images to create custom-looking product photography.
Messaging
The first challenge was to explain the how and the why consumers would want to both test their gut and reset it. Animated gifs to use across various channels were created to help tell the story.
E-mail Marketing:
Onsite Banner Concepts:
Social Posts
We created a series of social posts to both paid and organic posts.
The Results:
The promotion worked so well that it was extended for an additional two weeks and it was a great start to the year’s sales goals.