One of the challenges we faced with BIOHM was figuring out how to effectively communicate the rather complex science behind the product to our consumers and target audiences within the Facebook ad space.
Below are examples of different concepts that visually explained why gut health should be a priority for our audiences.
Creative Freedom To Try Out Ideas
BIOHM was open to allowing A/B testing on various content to test out, allowing us to see what really resonated with our audiences.
Below are some examples of the content developed for testing:
You wouldn’t think it, but using the poop emoji really did resinate and helped our content have higher than average viewing numbers.
The Winning Formula
In the end, the content that worked best for this complicated at-home testing product was a combination of informative carousel ads along with an animated gif.
As part of a test, we also developed content for Snapchat advertising as well.
Added Screen for Legitimacy:
Adding an ‘As Seen In’ graphic element to almost any ad created helped the conversion rates.
