Selling a supplement exclusively online is a challenge. Consumers are confused about the feature/benefits of product and do not understand that not all things in the marketplace are created the same. There is also a lot of misinformation and false claims thrown at consumers.
With BIOHM, we really wanted to focus on the fact that their formula was developed by the world’s leading researcher in gut health, with over 40 years of science behind each product.
Explaining Science
We were tasked with created a simple graphic to explain how the Probiotic worked in the gut. The result:
This was used as both a stand alone graphic in ads and combined in carousel ads to help tell the story.
Additional Creative:
Once we developed the cornerstone content, we developed additional assets to use to promote the product.
