Selling a supplement exclusively online is a challenge. Consumers are confused about the feature/benefits of product and do not understand that not all things in the marketplace are created the same. There is also a lot of misinformation and false claims thrown at consumers. With BIOHM, we really wanted to focus on the fact that […]
DiscoverProduct Features Creative For Facebook Advertising: Super Greens
In the world of selling supplements, the BIOHM Super Greens was a pretty easy story to tell. The product was easy to use, taste and digest. The consumer could feel immediate results. But they still had to buy the product in order to try it. Below are some product specific creative ads to explain the […]
DiscoverGut Health Education
One of the challenges we faced with BIOHM was figuring out how to effectively communicate the rather complex science behind the product to our consumers and target audiences within the Facebook ad space. Below are examples of different concepts that visually explained why gut health should be a priority for our audiences. Creative Freedom […]
DiscoverFacebook Ads: Immunity Campaign
When the COVID-19 virus began to make the news, we realized that BIOHM had a potentially great story to tell about their immunity product – a supplement that combined both a probiotic and vitamin C. Below are Facebook advertising examples of this campaign. First things first … We needed product images and some sort […]
DiscoverNew Year, New Gut Campaign
We created a campaign to launch immediately after Christmas, to tie into the New Year’s Resolution, called New Year. New Gut.. The concept was to combine two special offers on BIOHM’s gut test kit and a 30-day supply of their most-popular products, designed to show consumers what was going on in their gut’s microbiome – […]
DiscoverWave Faucet App Concept for Home Depot
Concept for new product launch, exclusive to The Home Depot Answers to the ‘What, When, How’ Questions This was a concept project designed to show the customer-focused marketing for a Home Depot exclusive faucet. The main consumer questions in the journey discovery process was installation and how the faucet functioned. We wanted to show the […]
DiscoverSummer (Super Greens) Love
A creative campaign to promote BIOHM Super Greens Following is a campaign designed to move inventory and support MLM sales approach of BIOHM Health’s Super Greens. The task was to create a month-long campaign to promote and sell BIOHM Super Greens Probiotic Supplement. Creative Content for Facebook Advertising Below is content for organic social media […]
DiscoverClean Energy Greens – New Product Launch
Marketing and Launch Communication Assets for a new direct-to-consumer product. Clean Energy Super Greens BIOHM set out to launch a new super greens product with natural caffeine. I was tasked with creating packaging concepts, developing a launch plan and related assets for the official launch of the product. Final Packaging Concept After several rounds of […]
DiscoverD2C Black Friday & Cyber Monday Digital Marketing Campaign
Holiday Sale – Direct to Consumer The marketing team at BIOHM wanted two separate sales for the Black Friday/Cyber Monday weekend. I was tasked with creating separate Black Friday campaign that would immediately be followed by a two-day Cyber Monday Sale. For color scheme and overall look and feel of the campaign, I stuck with […]
DiscoverWebsite Concept: Best Friend’s Studio & Shop
Below is a concept for a website for a proposed pet-friendly shop and day care. Logo concept: User Personas: We created personas for our target customers. The result was three target audiences. Site Map: Inspirational Images: To better help define the look and feel of the site, we pulled stock photography for the client’s review […]
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