At the core of any e-mail marketing plan, we recommend four pillars for success. Content calendar E-mail list growth List engagement Automation /flows Content calendar E-mail list growth List engagement Automation /flows Keys To Growth The keys our 3X growth over ten months was developing a content calendar, focusing on email list growth, engaging our subscribers […]

E-mail List Growth If you google how to grow your e-mail list, there are hundred of thousands of ideas and pieces of advise. Though we do not have ALL the answers, we can share what we have had success with. Bottom line is no matter what avenue you decide to pursue, you want to capture site visitor’s emails […]

List Engagement According to Hubspot, the average email list for a B2B company loses about 22.5% subscribers annually due to natural causes (unsubscribes, bad or old email addresses, incorrectly typed email addresses). It’s estimated that this percentage is higher for B2C businesses. Having better engagement means higher open rates, higher conversions, and an overall audience who is […]

Automated Flows Email automation is when you set up email campaigns to be sent either based on a trigger or an elapsed period of time. For example, when a customer first signs up for your newsletter or creates an account on your store, you know you have to send a welcome email. Common Practices in Automation Welcome flow […]